Internet Marketing and Search Engine Optimization Articles

• Content is King
  If you’ve been around the search marketing block a few times, you’ve heard this statement more times than you can count. I know it sounds redundant, but until more companies do a better job at focusing on their Web site copy, it bears repeating. Well written content is important for three primary reasons: Engages the reader, Increases search engine rankings and traffic, Promotes the likelihood of quality links from other sites
  
  
• Choosing Keywords
  Keywords are words that people use to find your website. Keywords are the words entered into the search field of a Search Engine to search for website pages related to or including those words.
  
  
• Link Popularity
  Link popularity is a criterion that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites.
  
  
• Title Tag
  Search engine optimization (or SEO) is clearly important in this day and age. An entire industry has arisen around the quest to get to the top of the search engines, with black and white hat SEO witches battling it out to stay in the top five positions.